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Senior Digital Marketing Specialist — turning performance marketing, analytics, and AI into growth systems.

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Hi, I'm Chris

I turn paid media, analytics, and AI into growth systems brands actually rely on.

Senior Digital Marketing Specialist with 5+ years across eCommerce, healthcare, mobility, and B2B. I build campaigns that learn fast, and data that stays clean.

Ho Chi Minh City, VNSenior @ CB/I Digital
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Chris Duy NguyenAvailable for work
ARIA
$0M+Annual revenue influenced
0%CTR lift from A/B testing
0%Targeting precision gain

What I Do

Marketing engines I build that keep improving after launch.

Performance Growth

Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and marketplace channels with revenue accountability.

AI-powered Operations

Turn audience signals, creative learnings, and reporting workflows into practical AI-assisted systems for faster decisions.

Conversion Strategy

Connect creative testing, CRO, CRM, and analytics so each touchpoint has a clear commercial job.

How I Work

From messy signals to clear campaign decisions.

The structure is simple: understand the commercial goal, clean the measurement layer, then create fast feedback between media, creative, and landing pages.

  1. 01

    Audit tracking, funnel leaks, creative history, and current media mix.

  2. 02

    Build campaign architecture around audience intent and business margin.

  3. 03

    Automate reporting loops so every test teaches the next decision.

Tool Stack

Performance, analytics, automation, and creative testing in one operating rhythm.

Meta AdsGoogle AdsTikTok AdsGA4Looker StudioPower BISQLShopifyWordPressAI Agents

Experience

Bachelor's degree in Marketing Management

University of Finance - Marketing

Aug 2015 - Jan 2020

  • Gained knowledge about fundamentals of the fields of Information Technology and Computer Science.
  • Formed a deep understanding of modern cloud-driven network architecture with hands-on experience.
  • Acquired a comprehensive understanding of the integration of Machine Learning models and modern Web Development by finishing the graduation project.

Brands I've Grown

Key Projects

Hoan My Group
01.

Hoan My Group

Hoan My Group (HMG) is a leading private healthcare group in Vietnam. It operates a network of hospitals, clinics, and pharmacies across the country, offering a wide range of medical services.

Ad OptimizationLead GenerationsStrategy PlanA/B Testing
Visit
Be Group
02.

Be Group

Be provides all needs in one app including booking services for motorbikes, cars, air tickets, passenger cars, fast delivery, etc., along with other great utilities. Be has been used and trusted by 10 million customers.

Mobile-AppCross-Channel MarketingBrandingPerformance Optimization
Visit
Hammitt
03.

Hammitt

Hammitt is a luxury leather handbag brand that has surprised and delighted their loyal customers since 2008 with a focus on eye-catching designs, evolving functionality, and a commitment to quality over the entire life of their products.

eCommerceCROBackendCRM
Visit
Talentnet
04.

Talentnet

Talentnet is a leading HR consulting firm in Vietnam, offering comprehensive services including executive search, HR strategy consulting, payroll, outsourcing, and training. As a strategic partner of Mercer and ADP Streamline, Talentnet serves both local and international businesses and is the founder of the prestigious Vietnam HR Awards.

Data AnalystVisualize DashboardBusiness Analyst
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Ready For The Next Upgrade

Let's turn your marketing data into a growth system people can actually use.

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